Why Your Business Needs a Gift Card Marketing Program

No matter what time of year it is, gift cards are always in high demand from customers. Gift card purchases account for tens of billions of dollars every single year. People buy them for holiday gifts, birthday presents, and just to say thanks to their friends and loved ones throughout the year.

If your business doesn’t have a gift card program, you’re missing out. It’s that simple. By offering gift cards, you can:

Make more sales—A lot of customers won’t buy a specific gift for their friends or family, but if they see you have gift cards for sale, they will feel comfortable buying those. This gives you the chance to make sales that you would have otherwise missed out on.

Reach new customers—People often give out gift cards to others who may have never even heard of your establishment. This is a good way to bring in new customers, giving you the chance to impress them and turn them into loyal, repeat customers. It’s just another way to reach out to a customer you would have never reached before.

Give customers an incentive to keep coming back (to use up their gift cards)—The majority of people who receive gift cards use them up completely, and a lot (51% of recipients) even exceed the limits of their gift cards and pay for the difference out of their pocket. Gift cards keep customers coming back for more.

Stop losing sales to the competition—Simply put, consumers expect businesses to offer gift cards. If your company doesn’t offer them, there’s a good chance your competitors do. Do you really want to drive customers to the competition?

The great thing about gift cards is there are so many ways you can promote them. If you have a physical storefront, you can keep them near your checkout stands to entice customers into making an impulse purchase. You can also get customized designs to make them more attractive, like a novelty item. You can hold contests where the winner gets a gift card filled with a certain amount of store credit. You can create a loyalty reward program where customers get bonuses for using their gift cards. You could even network with other businesses and have them sell your gift cards. The possibilities are endless!

Does your business have a gift card rewards program? If not, discover how Veritrans can get a gift card program started for your business today!

Tags: gift card marketing