Jun 27 2011

3 Simple Ways to Reduce Credit Card Fraud on Your E-Commerce Store

Although online shopping continues to grow at a feverish pace, many consumers are still worried about the security of their credit card information when they place an order over the internet. As a merchant, it’s your responsibility to take all of the necessary steps to reduce credit card fraud on your e-commerce store.

Here are 3 simple ways you can do that. (read more…)

Jun 23 2011

How to Improve the Usability of Your E-commerce Website

The easier your web store is to use, the likelier it is that customers will buy from you. It’s not enough just to have an e-commerce website. Your site has to be designed with usability in mind.

Here are some simple ways to improve the usability of your e-commerce website, thereby reducing shopping cart abandonment rates and bounce rates. (read more…)

Jun 16 2011

3 Keys to Having a Successful E-Commerce Website

A fine-tuned e-commerce website attracts customers and generates sales, helping you increase your business’ bottom line 24 hours a day, 7 days a week. Unfortunately, not all e-commerce websites are setup for success.

Here are 3 key elements you need for a successful e-commerce site.
(read more…)

May 24 2011

How to Keep Your Restaurant’s Payment Processing Fees in Check

Your restaurant can’t be as profitable as it should be if you’re being hit hard with payment processing fees for your credit card transactions. Unfortunately, many restaurateurs aren’t familiar with payment processing, so they don’t even realize that they’re paying more in fees than they need to be.

Here are some simple tips to help you keep your restaurant’s payment processing fees in check. (read more…)

May 18 2011

Is Your Restaurant Getting Slapped with High Credit Card Processing Fees?

If you want to run a successful restaurant, you have to accept credit card and debit card payments from your customers. There are some restaurant owners who claim that up to 90% of their customers pay with credit cards and debit cards. So if you’re not accepting plastic as a form of payment, you’re missing out on a big chunk of business.

Of course, accepting credit cards means that you’ll have to pay merchant fees. And if you’re not careful, these fees can really add up fast, especially if you’re working with a credit card processing company that slaps you with a bunch of hidden, unnecessary fees.

(read more…)

May 5 2011

What Does Your Restaurant POS System Do For You?

For restaurants, having the right POS software solution is essential to keeping costs down, boosting the bottom line, and ensuring a smooth flow of operations. A good restaurant POS system allows you to process tickets more quickly, serve more tables easily, reduce errors on orders, and be a more effeicient manager.

Generic POS software isn’t properly tailored to the demands of restaurants, which is why it’s necessary for you to get a software solution designed specifically for restaurant operations.

(read more…)

Apr 19 2011

Why Some States Are Trying To Claim Unused Gift Cards

If you read our post about the most amazing gift card statistics, you might recall that about $5 billion goes unspent on gift cards every single year. Well, now some states are trying to snap up those unused gift cards as unused property. Among the states seeking to do this are New Jersey, Colorado, South Carolina and Texas.

Why do the states want these unused gift cards? Are they planning on sending all elected officials on a spending spree at the mall? No, not quite.

(read more…)

Apr 15 2011

3 Tips for Creating Your Own Gift Card Design

If your business sells gift cards, you should really consider getting custom designed gift cards that are branded for your company. These are preferable to generic gift cards because they help keep your brand on the mind of your customers and they just look more professional.

gift card

But if you’re thinking about creating your own gift card design, there are a few things you need to keep in mind. Here are some simple tips to help you out. (read more…)

Apr 8 2011

10 Amazing Gift Card Statistics

Companies are always looking for more ways to bring in new customers and make more sales. One of the easiest ways you can achieve this is by implementing a gift card program into your business. If your company starts to offer gift cards, you can enjoy a number of benefits.

Don’t believe me? Check out these 10 amazing gift card statistics. (read more…)

Mar 30 2011

How to Keep Customers Coming Back with a Loyalty Program

You’ve probably heard it said before that it costs far more to acquire a new customer than it does to keep an existing customer. In other words, you’re likelier to achieve business success by focusing on creating repeat customers rather than putting all of your energy into acquiring new customers.

But in a day and age where your customers are constantly being bombarded by marketing messages from other companies and competitors, earning their loyalty is tougher than ever before. What’s to keep your customers from leaving you for one of your competitors?

(read more…)